Innovative Partnership Aims to Enhance Vehicle Remarketing Solutions

Manheim has partnered with TR Group to establish a 4 Star Auto Auction in Valley, Alabama. This new facility aims to meet the needs of local dealers and expand auction operations in underserved markets. Built from the ground up, the location sits on nearly 22 acres and will initially operate two auction lanes, with the ability to expand to three lanes as needed.

State-of-the-Art Facility

The $4.2 million facility leverages Manheim’s technology, expertise, and staffing, providing dealers with essential services such as financing, condition reports, and assurance solutions. The inaugural sale, held on May 29, attracted 189 dealers both in-lane and online. Out of the 85 vehicles offered, nearly half were sold, marking a successful launch.

Expanding Manheim’s Mobile Strategy

Manheim TR Group Auction. Manheim’s mobile strategy, initially developed to offer independent and small franchise dealers more convenient ways to buy and sell vehicles, continues to evolve. The Valley auction joins Manheim Birmingham, giving the wholesale auto auction company two operating locations in Alabama.

Enhancing Dealer Convenience

“Since we began offering mobile auctions in 2014, we have learned a lot,” said Doug Kramer, Market Center leader for Manheim’s southeast region. “In addition to bringing convenient and needed inventory to dealers where they live and work, mobile auctions provide quality inventory and services, along with historically solid conversion rates, to help our dealers grow their business.”

The establishment of 4 Star Auto Auction in Valley, Alabama, demonstrates Manheim and TR Group’s commitment to supporting local dealers and expanding auction operations in underserved markets. By utilizing advanced technology and providing essential services, this new facility is set to enhance vehicle remarketing solutions and foster growth for dealerships in the region.